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Resume

Experience

Yahoo
Remote, 2023 – present

Senior Content Designer (Jul 2023 – present)

Create content and UX for Yahoo’s widely used Mail product, as a member of a new Design team hired to modernize Yahoo and turn the company around. Shape AI guidelines.

  • Proactively created content guidelines to help fine-tune large language models (LLMs) to highlight key information and showcase useful CTAs

  • Identified key problems that inspired an information architecture overhaul

Meta
Remote, 2020 – 2023

Senior Content Designer (Jan 2022 – Jun 2023)

Created content and UX for Shops (commerce) on Instagram and Facebook, collaborating within and across digital product teams. Mentored new Content Designers, contributed to team strategy, and prepared content for localization and accessibility.​

  • Led cross-team collaboration on design of key updates to lower-funnel commerce surfaces, resulting in increased GMV

  • Created content guidelines for speaking about sustainability in the context of commerce, which influenced the design of a new feature that shipped and raised GMV

  • Designed a training to teach product teams how to make our products inclusive for people with disabilities — teams then began making products accessible

  • Received “exceeds expectations” rating for strong ability to quickly understand complex problems and implement solutions above and beyond the scope of my job function

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Content Designer (Jan 2020 – Jan 2022)

Created content and UX for advertiser products, collaborating within and across digital product teams. Mentored new Content Designers, contributed to team strategy, and prepared content for localization and accessibility.​

  • Designed frameworks to help teams offer new creative tools to advertisers, resulting in increased return on ad spend (ROAS)

  • Co-designed concept and UX for a proposed Instagram product focused on building equity and inclusion — design was presented to external judge @destorm and received 3 hackathon awards

  • Led brainstorms and co-designed illustrative UX for Climate team proposal to executive leadership — proposal was presented to Mark Zuckerberg and influenced Climate team 2023 product priorities

  • Contributed to design of a new Leads review process for Advertiser Products, giving Design leadership a holistic view of projects and user problems to help ensure cohesion from team to team

  • Collaborated on story and wrote the script for an internal video communicating product vision

  • Received “exceeds expectations” and “greatly exceeds expectations” ratings, and promoted

Self-employed
2019

UX Writer and Copywriter (Apr 2019 – Dec 2019)

Created educational and motivational content for clients across the United States.

  • Collaborated on UX and wrote copy for Billion Oyster Project’s new website, reflecting their updated mission and garnering additional supporters

  • Created motivational digital and social content for the POUND Fitness summer 2019 #TurnItUpTour, seeing strong engagement

Billion Oyster Project, New York, NY
New York, NY, 2017 – 2019

Communications Manager (Dec 2017 – Mar 2019)

Refined messaging, created promotional content, and managed digital content and social presence for environmental nonprofit.​

  • Led research-based process for revising public-facing mission and vision statements, to more clearly communicate the organization’s purpose and position them for continuous growth — working closely with executive leadership and board members

  • Led initiatives which helped to grow Instagram and email newsletter audience sizes by over 50% each

  • Created style guide to ensure consistency in language and prepare staff for conversations with the press

Network for Teaching Entrepreneurship (NFTE)
New York, NY, 2013 – 2017

Copywriter (Jul 2015 – Dec 2017)

Created storytelling content and refined brand messaging for education nonprofit. Managed e-newsletter and national social presence.

  • Collaborated on architecture and composed copy for NFTE’s rebranded website, shifting the focus of the narrative to better resonate with a diverse group of past, present, and future NFTE students and teachers

  • Created concept, acquired talent, and managed production of a short video communicating NFTE’s impact

  • Composed copy for fundraising campaigns, earning $40,000+ in 2016 Giving Tuesday donations

 

Development Associate (Oct 2013 – Jun 2015)
Identified prospects for corporate partnerships, crafted grant applications, and managed deliverables.

  • Won four new corporate partnerships in collaboration with Development Director, with The Coca-Cola Foundation, The Moody’s Foundation, Verizon Foundation, and Costco

Self-employed
2010 – 2013

Writer and Editorial Consultant (Jun 2010 – Oct 2013)
Created editorial content for learning tools, copyedited and proofread manuscripts, and developed proposals in response to RFPs. Clients included W. W. Norton & Company, Scholastic Achievement Partners, Pearson Education, Infobase Publishing, and education start-up Keys2Engage.

  • Composed instructional copy for the launch of the WriterKEY® web-based app from Keys2Engage, which received praise from Forbes.com and was purchased by Macmillan Learning

  • Copyedited/proofread more than 30 manuscripts

  • Curated a video supplement to a Pearson Ethics text

The Atlantic Magazine
New York, NY, 2011 – 2013

Integrated Marketing Manager (Apr 2012 – Jan 2013)
Proposed and implemented custom campaigns for advertisers, including managing budget and timeline.

  • Proposed and sold my integrated campaign ideas to Hitachi, Citi, Forevermark, and Land Rover

  • CTRs outperformed industry average

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Integrated Marketing Coordinator (Mar 2011 – Mar 2012)

Proposed custom campaigns for advertisers, composed copy to brand Atlantic programs, and managed audience demographic research.

  • Proposed my integrated campaign idea to Capella University — winning them as a first-time client — and then composed copy for infographics, web pages, a blog, articles, email, digital ads, and social media

  • CTRs outperformed industry average

W. W. Norton & Company, New York, NY
2007 – 2010

National Sales Coordinator (Jun 2009 – Jun 2010)
Researched industry landscape and analyzed sales data for new business development opportunities, for the College Textbooks division. Coordinated all Sales department events (100+ attendees).

  • Initiated distribution partnership with CourseSmart

  • Analyzed sales data to set price for single e-book chapters

 

Assistant Editor (Jan 2009 – May 2009)
Collaborated with authors, designers, artists, and reviewers to develop science textbooks. Created marketing materials and acquired text and art permissions.

  • Development Editor for first-edition college science book, Discovering Biology in the Lab, which saw success in sales and received praise from students and teachers

 

Editorial Assistant (May 2007 – Dec 2008)
Collaborated with authors, designers, artists, and reviewers to develop science textbooks. Created marketing materials and acquired text and art permissions.

  • Developed three trade book manuscripts and supported on the development of two textbooks

Education

Tufts University, Medford, MA
2002 – 2006

Bachelor of Arts in Philosophy, summa cum laude, May 2006, GPA: 3.81

 

Honors: Senior Thesis Highest Honors, 2006; Philosophy Department Prize, 2006; Tufts Institute of the Environment Travel Award, 2004; Morris K. Udall Scholarship, Honorable Mention, 2004

Publications

  • Drawing published in The New York Times.

  • Composed Arnold’s Green Adventure, a 5-star picture book about a bird born in midtown Manhattan who journeys to the High Line park in a quest for green leaves. (www.jennifercantelmi.com)

  • Illustration clients include The Nature Conservancy.

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